tag:blogger.com,1999:blog-2631050128865202896.post9199696879290008768..comments2023-10-23T12:00:40.475-05:00Comments on The Wort Hog Beer Blog: An Afternoon with Women Enjoying BeerKC Wort Hoghttp://www.blogger.com/profile/03228288621844279758noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2631050128865202896.post-41207987195478755802009-07-28T15:56:36.690-05:002009-07-28T15:56:36.690-05:00Hi, great for me to read this and sounds like it w...Hi, great for me to read this and sounds like it was fun. I work for a company in the UK called BitterSweet Partnership (we’re a UK initiative set up to address the issue that the UK beer industry has always focused on targeting men and not women). The focus group sounds really interesting; as well as looking at everything from challenging beer advertising to addressing myths and preconceptions about beer, we’re conducting similar groups over here, to find out what it is women want. As you say, we really want to avoid anything that’s condescending. Our website is at www.bittersweetpartnership.com – would be great to find out what you think...Kristy BitterSweethttp://www.bittersweetpartnership.comnoreply@blogger.com