Showing posts with label surly. Show all posts
Showing posts with label surly. Show all posts

Friday, July 17, 2009

An Afternoon with Women Enjoying Beer

It's been a while since I last posted, hasn't it? Life's been good. And busy.

Since my last post, Beer Sort of Girl opened up her home for Brew Day 2.0 and two more batches of brew were brought into existence. I went to Minneapolis for a week and loaded up my suitcase with beer from Surly. I've had both Cynic and Bitter Brewer by them and have been impressed by both. I also picked up cans of Furious and Coffee Bender and can't wait to try them. Surly's one of those breweries that has a huge local, almost cult-like, following. But, unlike so many craft breweries that receive so much loyalty, Surly actually deserves it. Their beer, so far, has been pretty damn good. And they put it in cans to boot. I'm doing what I can to bring it to Kansas City, sixteen cans at a time. (A few months ago, Bull E Vard was in Minneapolis drinking Surly and appeared to have similar sentiments.)

And now here we are, another week under my belt. As I sit at Flying Saucer drinking my goblet of Boulevard's Tank 7, I'll post about today's goings-on: I had the great fortune to participate in a focus group geared toward - what else - beer. Specifically, women and beer. There were six of us in the group, plus our two hosts Deidre and Ginger. Al, the General Manager at Gordon Biersch in the P&L, was gracious enough to host the event and provide us with tasters and snacks. (The current seasonal is a delicious Kölsch, by the way. And I was pretty proud of myself for identifying it as such without a single hint.)

I was surrounded by a great variety of women, including beer enthusiasts, the corporate trainer for KC Hopps, a writer for the Examiner, the Executive Director of the Kansas Women's Business Center. And, in my typical form, I had left my notepad at home and my business cards in the car. As we sat together drinking our samples, we talked about how beer is perceived by the genders, how the genders are perceived by those in the industry, how beer plays a part in our lives, and other relevant topics. Our afternoon was finished off by a fantastic tour led by James, the brewer at KC's only Gordon Biersch. He went into quite a bit of detail about the ingredients and brewing process, which was quite impressive. He even brought up the REAL history of the Reinheitsgebot, which was actually a law enacted to control the availability of various grain to brewers, versus that made available to bakers (the bakers won).

I have to admit, I've been skeptical of this whole "women and beer" thing. I don't want to be treated differently about my beer preferences just because of my gender. I don't want companies to condescend to me or talk to me like I don't know anything about beer because I'm female. Fact is, the market *does* treat me differently, whether I want it to or not. Ginger and Deidre have a pretty good grasp on this fact and are seeking to better understand it - then share their findings with companies in the industry.

I wish them both the best of luck in their adventure and may be just a teensy bit jealous as well. After all, who *wouldn't* want to travel around the country talking to women while drinking beer?

Wednesday, May 13, 2009

Sudsy Travels

I've had the good fortune to travel for work several times in the past 3 months. I've been to the Philly area, Minneapolis, and Richmond (twice). Every time I know I'll be traveling, I do two things:
  1. Book my travel
  2. Locate highly-respected beer establishments near the client office and/or my hotel

BeerAdvocate.com provides regional directories of breweries, brewpubs, and beer bars that have come in extremely handy many times. There's also a beer mapping project that I've used a couple of times, but it is not as thorough as the BeerAdvocate directories. It needs your input!

Philadelphia
Pennsylvania has the most bizarre beer distribution laws I've heard of. The state license for liquor store beer sales stipulates that "...sales must be made in original containers of no less than one case of twenty-four (24) containers or seven (7) ounces. "Twelve packers" are acceptable, but the single containers of beer products must be at least twenty-four (24) ounces. Single containers holding more than 128 ounces are acceptable. In most cases, single container sales involve kegs of beer or beer products." However, if said establishment sells prepared food and has enough seating, it can sell beer by the bottle (or 6-pack). This has resulted in a handful of liquor stores that have an entire section dedicated to food/eating. (Picture Gomers and QT all in one.) So, while in Philadelphia, I ventured out to The Foodery. If you're in a car, I highly recommend not going to the south location. Great selection, but I circled the area for about 10-15 minutes before parking in what might have been an illegal fashion, so I could run in and get some beer.

Helpful Hint - if you pack beer in a suitcase, also buy a giant roll of bubble wrap. Broken beer bottle + clothing + suitcase = messy.

And while you're in Philly, Victory Brewing is only a 20-30 minute drive away and worth the trip. The drive is beautiful and the brewpub is just as enjoyable. The food is tasty (I had a crab, corn and poblano pizza - delish) and the service was on par. They had about 20 beers on tap, including some Belgian styles, IPAs, light lager, pils, stout, smoked porter, and various others.

Richmond, VA
There isn't a whole lot to offer in terms of a great beer selection, but there are choices. There's a brewpub in the trendy Shockoe Slip area named Richbrau. It's okay; their beer is good, but not remarkable, and the food was pretty bad. Just down the street from Richbrau is Sine Irish Pub which, for an Irish bar, has a great beer selection. They have a few Virginia beers on tap as well as some craft brews (Victory, Brooklyn, etc). I haven't eaten there, but the food always smells great and the presentation is excellent. And their fish & chips plate is humongous.

My favorite spot, however, is Capital Ale House. It's a nice place downtown, with a very large dark wood bar surrounded by booths and tables. The front of the restaurant opens to Main street for some people-watching, but good luck tearing yourself away from the massive beer menu. Both times I've gone on Tuesdays, where they offer a branded brewery glass with your beer. This time around was Magic Hat. In my visits, I've had (all on tap) Jever, Oskar Blues Dale's Pale Ale, Magic Hat's Lucky Kat IPA, and Green Flash West Coast IPA. The Green Flash blows most American IPAs out of the hop-infused water. I like it better that most I've had. It's extremely dry and hoppy, with pronounced Simcoe and Columbus flavors. Grapefruity and citrusy and a little piney, its 95 IBUs won't let an IPA-lover down. Definitely not for someone who doesn't like bitter beer, but perfect for anyone who is on the pursuit for that hoppy IPA that isn't loaded with malty sweetness.

They have two bars - one upstairs and one down - and each has a different tap selection. I find it a bit customer-unfriendly that if you want a beer that is at the "other" bar from which you're ordering, your server won't get it for you. They tell you to go down/up to the other bar, get the beer, then tell the person at the bar your name and to add it to your tab.

Minneapolis
And finally, Minneapolis. I didn't have a lot of time while there but was determiend to make a trip, however brief, to Minneapolis Town Hall. I was with a co-worker who only likes Boulevard Wheat and Blue Moon, so I was fully prepared to pay through the nose for a cab to & from the hotel. I wanted to go to Surly as well, but it was hard enough convincing my coworker to go to MTH (and, as it turns out, he drank three hefeweizens and talked about how good they were for a week).

The beer was good and sitting in the beer garden at the "four corners" intersection on a beautifully sunny day made it that much better. I started off with a Masala Mama IPA which was just about what I expected it to be - a solid American IPA that is highly drinkable - appropriately hoppy and moderately malty. I ordered the sampler next, which included a sample of the Masala Mama. I asked if I could sub their seasonal Minnesota Mild for the IPA and, surprisingly, they told me no! The server suggested I get the seasonal sampler and he would bring me a taste of the Mild. I agreed and was glad I did. Their Mango Masala Mama was fantastic! Dry, hoppy, and tropical - but not sweet. A good fruit beer for those who don't like fruity beer.

On the way to the hotel, I picked up some cans of Surly CynicAle and fell in love. The peppery vanilla saison was amazing and like nothing I'd ever tasted. Bull E Vard recently raved about Surly, and I can certainly understand why. If their other beers are as interesting and different as these, and it sounds like they are, I'm anxious to try more.

While I don't want something complex and multi-faceted every time I have a beer, it's always fun to try something new and different. It's an upside of my travels, adding something to look forward to break up what are always very long days.

ShareThis